Mission Briefing

Your Assessment for Scalable Growth

Align Your Leadership

Diagnose Barriers

Ignite Your Trajectory

The Mission Briefing

The Mission Briefing is a premium intensive that serves as the Assessment Phase of the Growth Readiness Framework, designed for mid-size companies ready to accelerate growth.

Delivered over 4–5 weeks, it unites your Captains Council (CEO, COO, CFO) to diagnose critical barriers, deliver a high-value growth assessment, and activate the Command Center, a state-of-the-art portal for real-time KPI tracking.

As the foundational step, it sets the stage for a series of four intensives and long-term Fusion Suite partnerships.

Why a Mission Briefing?

Mid-market companies often face complex hurdles misaligned leadership, hidden operational gaps, or unclear market strategies that stall scalability.

The Mission Briefing aligns your C-suite, uncovers these barriers, and provides a clear, data-driven roadmap to propel your business toward market leadership, fundraising, or acquisitions. It’s the critical first step to sustainable growth, delivering actionable insights and a powerful tracking tool.

What You Get

Pre-Work: Deep Diagnostics

6-Hour Captains Council Session

Post-Session: Roadmap and Command Center

Pre-Work: Deep Diagnostics

  • Leadership Alignment Interviews

    • 10–12 hours with your Captains Council to prioritize 3–5 of 12 Growth Readiness Signals (e.g., cashflow, market fit) and align on strategic goals.

  • Diagnostic Analysis

    • 15–18 hours of financial, operational, and market analysis, including competitive benchmarking, customer feedback (e.g., NPS), financial modeling, and 2–3 staff interviews (e.g., VP Sales).

  • Deliverables

    • Leadership Alignment Report

    Signal priorities, Captains Council consensus, cultural alignment assessment.

    Diagnostic Report

    Signal scores, 5–7 KPI recommendations (e.g., ICP conversion, cash runway), benchmarks.

6-Hour Captains Council Session

  • Format

    • In-person intensive (or virtual for remote teams) with your CEO, COO, and CFO, facilitated by a Growth Readiness senior consultant.

  • Agenda
    • Review diagnostic findings and align on priority signals (2 hours).
    • Define strategic goals through guided discussion (2 hours).
    • Explore a preliminary 120-day roadmap and Command Center demo (1 hour).
    • Discuss next steps, including four one-day intensives and Fusion Suite partnerships (1 hour).
  • Outcome

    • Unified leadership with a clear growth vision and commitment to actionable priorities.

Post-Session: Roadmap and Command Center

  • Strategic Roadmap

    • A 120-day action plan with 30/60/90/180-day milestones, KPIs, and recommendations for four stage-specific intensives (Flight Check, Resource Optimization, Target Lock, Orbit Stabilization).

  • Command Center Activation
    • A customized tracking portal with four stage snapshots, a branded UI, and 5–7 KPIs per signal (e.g., sales conversion, retention).
    • Advanced AI insights with predictive analytics (e.g., cashflow trends).
    • Integration with up to 5 client systems (e.g., Salesforce, HubSpot).
    • 6-hour onboarding, including a 1-hour executive briefing, User Guide (18–20 page PDF), and training video.
  • Premium Support

    • Dedicated account manager for monthly 1-hour Captains Council check-ins, biweekly 30-minute KPI validation calls, and access to a resource library (e.g., GTM playbooks).

Who It’s For

Mid-market B2B tech, SaaS, service, or product companies aiming to overcome growth plateaus and achieve scalable success. Whether you’re navigating leadership misalignment, operational inefficiencies, or market challenges, the Mission Briefing provides the clarity and tools to launch your growth journey with confidence.

Take the First Step

Ready to align your Captains Council and ignite your growth? Book a 15-minute Alignment Call to explore how the Mission Briefing can transform your mid-market business.

Flight Check

Navigation Signal Mission Clarity

Assesses how clearly your mission and values guide decision-making, ensuring your business stays on course for its strategic destination.

Trajectory Signal Growth Roadmap

Evaluates the strength of your strategic plan, identifying gaps in your path to market leadership.

Jettison Signal Product Focus

Measures your ability to streamline offerings, shedding excess to boost agility and market impact.

Resource Optimization

Crew Signal Team Performance

Your team... are they generalists or specialists? How well do they know how to execute on their responsibilities assigned with their role?

Control Signal Tech Integration

No Rocket can find their target without a coordinated set of data workflows. Moku specialists will audit how your data moves through your company from Lead to Sale to Client Testimonial

Fuel Signal Cashflow Vitality

Assesses financial health, ensuring the cashflow needed to sustain and accelerate your business’s journey.

Target Lock

Target Signal Customer Focus

Evaluates how well you define and engage your ideal customer, locking in a strategy that drives loyalty and growth.

Radar Signal Competitive Edge

Measures your positioning against competitors, sharpening your ability to stand out in the market.

Comms Signal Client Retention

Assesses your ability to maintain strong client relationships, ensuring consistent communication fuels long-term success.

Orbit Stabilization

Thrust Signal Revenue Operations

Evaluates the alignment of sales and marketing systems, driving the consistent thrust needed for scalable growth.

Payload Signal Innovation Capacity

Measures your ability to innovate products or services, delivering value that keeps your business ahead of the curve.

Broadcast Signal Messaging Consistency

Assesses the clarity and consistency of your brand messaging, ensuring it resonates across markets to sustain your orbit.

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